Meet Asmait Yohannes

Why did she start Asmait Skin Care & Design, LLC?

Asmait Yohannes, Founder and CEO of Asmait Skin Care LLC, created a brand to empower women to see that “beauty is organic.”  Throughout her life, Asmait has had very sensitive skin, which led her to live an organic/natural life. When she moved to the U.S. from Ethiopia, it was very hard for Asmait to find products that didn’t irritate her skin.

After Asmait finished nursing school, she utilized her scientific background to create a line of argan oil natural hair care, skin care line with biopeptides, and an USDA certified organic soap line, to bring out the beauty in every woman. Today, women all over the world have the opportunity to turn to Asmait Skin Care and Design, LLC for natural skin care that leads to flawless results.


Asmait’s story began with her grandfather’s vision.  Five days before Asmait’s birth, her grandfather dreamt about her and told her grandmother that her mother would give birth to a girl and that her name should be Asmait, meaning “legacy” in their Tigrigna native Eritrea language. While Asmait’s beloved grandfather would eventually pass on, his legacy lives on through her.

Honoring a Legacy

Asmait named her company after her grandfather’s chosen name for her, as a meaningful way to honor and preserve the legacy that was bestowed upon her at birth.  Asmait’s ability to be where she is today and to accomplish what she has would not have been possible without the empowering support of the many women in her life.  Her goal and passion are not only to enhance the physical appearance of women, but also to provide empowerment and inspiration to women worldwide.

Throughout her lifetime, Asmait overcame many challenge and obstacles, which other young women are facing today.  Asmait was inspired by the remarkable resilience and wisdom of her mother and grandmother.  Asmait learned to bounce-back from every fallout in life, to always adore herself and who she aspires to be, to know when to eliminate naysayers and to be notable for her greatness in the world.

These sentiments and ideas are the reason the products in Asmait Skin Care & Design, LLC are named, “Adore”, Bounce-Back” and “Notable.”  In addition to being the company Founder & CEO, Asmait is the Chief of Product Development.  

Mission Statement

The mission of Asmait Skin Care & Design LLC is to unleash the boundless potential, passion, and dreams of every girl and every woman around the world through exclusive product lines.  Asmait believes that “empowered woman ignite an assurance that is driven by success. Whereby no challenge is ever insurmountable.”